Burger King (company)
Burger King
Burger King (BK) waa silsilad caalami ah oo caalami ah oo ku taal maqaayadaha cuntada lagu cuno ee hamburger. Xaruntu waxay ku taallaa aagga aan la magacaabin ee Gobolka Miami-Dade County, Florida, waxaa la aasaasay sannadkii 1953 iyadoo loo yaqaan Insta-Burger King, oo ah silsilad makhaayad Jacksonville, Florida ku taal. Ka dib markii King's Insta-Burger uu dhibaatooyin xagga dhaqaalaha ah ku haystay 1954, labada shirkadood ee Miami ee David Edgerton iyo James McLamore waxay iibsadeen shirkad waxayna ku magacawday "Burger King". Qeybta soo socota ee sanadka soo socda, shirkadu waxay beddeli doontaa afar jeer, oo leh saddexda mulkiilayaasha saddexaad, iskaashiga shirkadda TPG Capital, Bain Capital iyo Goldman Sachs Capital Partners, marka la eego sannadkii 2002. Dhamaadkii 2010, 3G Capital Brazil ayaa heshay saamiga aqlabiyad ee shirkadda, heshiis lagu qiimeeyay $ 3.26 bilyan. Milkiilayaasha cusub waxay isla markiiba bilaabeen dib-u-dhiska shirkadda si ay u dhisto hantidooda. 3G, oo ay weheliso lamaane Berkshire Hathaway, ayaa ugu dambeyntii isku darsatay shirkadda oo ay la wadaagto silsilada qalabka ah ee Canadian-ka ah ee Tim Hortons, oo ka hooseysa shirkad cusub oo Kanada ku salaysan oo ku taal Canadian Brands International. Sanadkii 1970-yadii waxaay ahaayeen "Da'da Dahabka" ee xayaysiinta shirkadda, laakiin bilowgii hore ee 1980-meeyadii, barkerka King Burger wuxuu bilaabay inuu diiradda saaro. Taxane ah ololeyaal xayeysiin ah oo guuleystay oo ay abuurtay wakaalado xayeysiis ah ayaa sii socday labaatankii sano ee xigtay. Sanadkii 2003, Barker King wuxuu shaqaaleysiiyay hay'adda advertising ee Crispin Porter + Bogusky (CP + B), oo gabi ahaanba dib u habeeyay xayeeysiisyada iyadoo la socotay ololeyaal cusub oo ku salaysan dabeecad cusub oo Burger King ah oo loo yaqaan 'King', oo ay weheliyaan cusub joogitaanka internetka. Inkasta oo ay aad u guuleysatay, qaar ka mid ah komuyuunatiyada CP + B ayaa lagu jahwareeray jinsi ahaan ama dhaqan-xumo. Mulkiilaha cusub ee Burger King, 3G Capital, kadibna wuxuu joojiyay xidhiidhka lala yeeshay CP + B sanadka 2011 wuxuuna xayaysiisay McGarryBowen, si uu u bilaabo olole cusub oo waxsoosaarka waxsoosaarka leh oo lala beegsado bartilmaameedyada dadweynaha. Cuntada Burger King ayaa ka ballaarisey bixinta aasaasiga ah ee burgers, Fries fries, sodas, iyo milkshakes si badeecado waaweyn oo kala duwan. Sanadkii 1957, "Whopper" wuxuu noqday kii ugu horreeyey ee uu ku soo koobo menu, waxaana uu noqday badeecada saxiixa Burger King taniyo. Taa beddelkeeda, BK waxay soo saartey alaabooyin badan, oo ku fashilmay in ay qabsadaan suuqa. Qaar ka mid ah guul darrooyinkaas oo ka dhacay Maraykanka ayaa ku guuleystay in ay ku guulaystaan suuqyada dibadda, halkaas oo BK ay sidoo kale diyaarsan tahay cuntadeeda dhadhanka gobolka.